Mon 25th Mar 2019
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In Savvy’s latest research we reveal Mother’s Day spending plans for UK shoppers, with the survey of 1,000 shoppers indicating that 64% of shoppers will be getting involved in the event this year.
Consistent with other recent calendar events, we see how shoppers are putting aside their financial concerns to splash out on special occasions. In 2019 we expect UK shoppers to spend £1.23bn on Mother’s Day celebrations, cementing the event’s position as the most value trading event outside of Christmas. 43% of Mother’s Day shoppers plan to spend more this year, compared to 2018.
Multi-channel retailers can expect busy Mother’s Day trade as 54% of those celebrating the event plan to buy online. But with 51% seeking inspiration at the supermarket, there is a lot play for in-store, especially considering 38% of Mother’s Day shoppers expect to leave their shopping until the last few days.
Amongst those planning to celebrate the event:
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