Diesel 5D Multi-Sensory VR

Iconic fashion brand Diesel asked us to create an innovative and immersive customer experience for their new London Flagship store launch.

Creating a retail first, we surprised Diesel customers with a 5D multi-sensory virtual reality thrill ride using cutting edge immersion technology.

Tying into Diesel’s irreverent and eye-catching ‘Fur me, Fur you’ seasonal window campaign, we used Hollywood grade CGI and 3D binaural sound design to create a fantastically furry world, created subsonic transducer-driven furry seats along with haptic feedback vests to add a physical dimension and to take it to the next level of immersion, we introduced wind and the scent of candy floss to fully transport guests into this furry wonderland.

The all round multi-sensory experience gained unanimous positive feedback from customers at the event as well as extensive press, social media coverage.

Client: Diesel Deliverables: 5D multi-sensory VR,
360° stereoscopic video,
Binaural 360° sound,
Haptic audio feedback,
Samsung Gear VR,
Subsonic transducer-driven seats,
Bespoke wind & scent boxes,
Location: London

Great work for great clients