the Hellishly Good

The Fire & Smoke ‘Experience the Hellishly Good’ live experience campaign was created in support of the new range launch in the UK. Since the product was launching in a saturated category the challenge was to communicate the product USPs to gain listings with retailers and differentiate amongst shoppers.

We created a 10 location sampling and product education experience that visited premium food festivals such as Taste London and BBC Good Food as well as retailer head offices.

A customised van fully equipped with catering facilities was created and to bring to life the woodchip smoked flavour of the product, smoke scents were created through the use of kettle BBQs. All brand ambassadors attended a half day workshop to be immersed into the USPs of the product and brand enabling them to hold meaningful and informative dialogue with consumers.

Each sample was accompanied with a leaflet to drive product education, the leaflet included a MONP coupon to drive sales in stores. At food festivals visitors were given a photo opportunity with an authentic American truck, branded photos were provided to each visitor taking part.

Client: Fire and Smoke Deliverables: Experiential,
Retail Activation,
Social Media Marketing,
Location: Various

Great work for great clients