We created a 10 location sampling and product education experience that visited premium food festivals such as Taste London and BBC Good Food as well as retailer head offices.
A customised van fully equipped with catering facilities was created and to bring to life the woodchip smoked flavour of the product, smoke scents were created through the use of kettle BBQs. All brand ambassadors attended a half day workshop to be immersed into the USPs of the product and brand enabling them to hold meaningful and informative dialogue with consumers.
Each sample was accompanied with a leaflet to drive product education, the leaflet included a MONP coupon to drive sales in stores. At food festivals visitors were given a photo opportunity with an authentic American truck, branded photos were provided to each visitor taking part.