Adidas #MyGirls Activation

adidas wanted us to bring together sport, street and style in a fresh new look for the women’s SS14 campaign. We achieved this while leveraging the brand’s #mygirls story and guiding women on their shopper journey

Savvy produced a high impact window concept, toolkit and digital suite, using the #mygirls app and adidas Women Instagram content as creative inspiration. The POS package was fully tailored for each retailer, with creative executions aligning with individual account buy-in, to ensure maximum resonance with their shoppers.


    Perfect fit

    To solve the problem of finding the right fit, and encourage purchase of pants and bras in one transaction, Savvy created a pant and bra bar. An easy-to-navigate modular system, it showcased pants and bras on one station as an outfit.

    Displaying fits and supports on rotating cubes alongside a simple sizing guide helps women make the right choice for their fitness regime.

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