Adidas #MyGirls Activation

adidas wanted us to bring together sport, street and style in a fresh new look for the women’s SS14 campaign. We achieved this while leveraging the brand’s #mygirls story and guiding women on their shopper journey

Savvy produced a high impact window concept, toolkit and digital suite, using the #mygirls adidas.com app and adidas Women Instagram content as creative inspiration. The POS package was fully tailored for each retailer, with creative executions aligning with individual account buy-in, to ensure maximum resonance with their shoppers.

Client
adidas
Deliverables

    Perfect fit

    To solve the problem of finding the right fit, and encourage purchase of pants and bras in one transaction, Savvy created a pant and bra bar. An easy-to-navigate modular system, it showcased pants and bras on one station as an outfit.

    Displaying fits and supports on rotating cubes alongside a simple sizing guide helps women make the right choice for their fitness regime.

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