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75% of traffic came from mobile devices but the existing site was not optimised, resulting in a drop off rate before purchase. Savvy designed and developed a fully optimised and responsive ecom site, along with a bespoke content managed system. A full UX review and framework was carried out, alongside UI design. Developing the site further, we streamlined the path to purchase, enhancing the user experience while also integrating a new CRM offering, providing the client with a simple process and new creative. Developing the site also enhanced ProHub’s analytical capabilities, from both analysis and reporting mechanics.
Now, the adidas Commercial Clubs team are able to offer a much greater UX for their consumer base, ensuring that users accessing from a mobile device have a seamless and simplified path to purchase that previously did not exist.