To reinforce the nation’s anti-drink & drive attitude, particularly over the festive period, Budweiser, with the help of Uber and the department for transport, launched a campaign to give consumers a free ride home on Christmas Eve. By picking up a code from Budweiser.co.uk everyone was able to get a free ride home throughout December
The campaign was supported by an unforgettable television advert featuring the vivacious Helen Mirren and a BTL communications plan which featured in both wholesale and on-trade channels across the country.
The campaign resulted in over 2,000 consumers getting home safely on Christmas Eve using their free Uber, 1,000 on-trade POCM kits implemented nationwide and nearly 7,000 car key fobs distributed by brand ambassadors to drive awareness.
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