Grolsch Pull, Twist or Swing?

Grolsch has always been open-minded and unconventional. It’s what makes them stand out from the crowd. The brand tasked Savvy to translate their ‘unconventional by tradition’ brand world into a clear and consistent BTL shopper positioning for implementation in markets across the world.

We responded with a global toolkit which contained a suite of flexible and adaptable POS tools to provide relevancy across multiple markets, channels and budgets. Each and every tool was supported by shopper insight on best practise placement and execution to ensure maximum visibility and measurable uplift in ROI.


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