Savvy - IPM Agency of the Year 2014
Our launch of the UK's biggest integrated campaign scooped gold and bronze at this year's IPM Awards. The campaign leveraged Morrisons' sponsorship of Britain's Got Talent and Saturday Night Takeaway to promote its in-store Market Street USP on a huge scale.
Our viral campaign for Britvic's J2O Glitter Berry also sparkled once more, winning our first silver award of the night. And our game-changing, multi-touchpoint back to school campaign, 'Winning the Battle', for Kerry Foods secured our second silver and was hailed the most tactical use of shopper media.
The jewel in Savvy's crown is our creativity, and we were thrilled to see our talents recognised by industry peers with the presentation of Agency of the Year. A great accolade for the whole team!
Savvy is a leading retail and shopper marketing agency.
We’re known for our big ideas and ability to create powerful campaigns that deliver sustainable results.
We work from the principle that if an idea doesn’t engage the target market and drive profitable sales growth, it’s probably not worth pursuing.
In fact, it’s our relentless focus on the shopper and retailing that defines us. It’s demonstrated in our strong relationships with the UK’s leading retailers, our ability to land cross-category campaigns and the fact that we place shopper, retail and brand insight at the heart of everything we do.
With a multi-discipline team of 80 vibrant people, our capabilities and experience are far-reaching, spanning disciplines from in-store activation and digital shopper marketing, to brand planning and retail strategy.
Every day, by Savvy thinking, we make our work count.
The work we do
We are lucky enough to work with some of the world’s greatest brands. Here's a selection of some of our recent projects. We would be happy to share their results and further case studies with you, so please get in touch for more details.
The way we do it
Savvy by name and savvy by nature. It shows in the way we drink our tea, the way we action our shopper and retail insights and the thousands of pathways we follow to create innovative ideas. We do it with a team of passionate people who want to deliver the best that they can, we do it through our commitment to nurturing talent at every level of the organisation and making Savvy a great place to work. See a slice of our Savvy life here.
Get in touch
If you'd like to learn more about how Savvy thinking can help deliver sustainable results for your brand or to see some more of our work please contact:
The Calls, Leeds
London, W1W 8EX
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Mood of the nation
Savvy worked with adidas to launch the "Take the Stage" campaign across UK retail. It was critical that adidas landed a spectacular campaign for their retail customers, their brand new consumers and for the nation. The success was in the detail, with Savvy delivering for adidas every step of the way.
Re-introducing the brand
The Campbell's brand is a global household name. After a short period of absence in the UK market, Savvy was challenged to deliver a successful comeback through the UK grocery retail channel. We developed shopper programmes that have delivered 90% brand awareness and £24m+ sales in less than 18 months.
A very active engagement
In the salad category, it can be difficult to stand out. Florette work with Savvy to develop compelling campaigns to drive brand preference and create real interest for shoppers, both in-store and out.
Issuing a powerful brand challenge
adidas wanted to re-establish itself in a growing UK cycling market but, after a five year absence, they needed an impactful and highly effective approach. Savvy approached the challenge by using our experience and insight of the retail market to develop a TTL campaign that could be implemented in the specialist cycling sector. At the heart of this was an interactive digital toolkit encompassing everything from events to digital presentations and videos that not only motivated consumers but also really engaged the trade. The campaign established the platform for adidas to become a recognised presence in the market once more.
Making a powerful connection
Connecting with young men between the ages of 16 and 24 is always easier when it’s through football. Savvy worked with Mars to deliver a powerful campaign on and off pack to support their sponsorship of The Football Association. From the on-pack to activation in forecourts, cornershops, convenience stores and supermarkets we ensured that the young men of Britain were reminded that Mars should be their No.1 snack of choice.
A meaningful relaunch
In the ambient grocery category it’s important to ensure every activity makes a difference. The Ragu brand needed reinvigoration and to reach out to consumers in a different and more meaningful way. Savvy was asked to develop and deliver a marketing plan for the brand that was truly integrated. From TV to checkout vouchers, we’ve talked to the trade, consumers and shoppers every step of the way.
Making the difference where you live
We all want to provide our kids with a better environment. We worked with Britvic to ensure that their “Transform your Patch” campaign came to life in each of their retail accounts. By really understanding each retailer’s needs and what was important to their shoppers, we helped ensure that “Patch” touched every community in the UK.
Creating the magic
The Magnum brand is highly recognised by consumers, and Unilever asked Savvy to develop a cross retail campaign to gain retailer sell in and shopper buy-in of the product.
Activation at retail in the frozen category presents many challenges and our campaign had to overcome these obstacles and capture the shopper at moment of purchase