After record breaking Mother’s Day sales for retailers and restaurants last year, spending on the event is forecast to decline by 14% – down to £1.28bn, according to Savvy’s latest research.
While spending on cards and jewellery are set to hold up, shoppers are planning to cut back on beauty products (down 24%) and chocolates (-12%). Sales of food and drinks are expected to decline by 13% as families opt for home cooked meals over eating out. 73% of those celebrating Mothers Day will have a meal at home.
Overall 63% of shoppers will be celebrating Mother’s Day in 2023.
62% of those getting involved plan to buy a card, while flowers remains the most popular gift, on the shopping list of 43% of buyers. 37% say they’ll buy chocolates and 18% intend to create a handmade gift.
When it comes to gift inspiration, supermarkets are most shoppers’ first port of call (51% expect to find gifts in a supermarket). But for younger shoppers social media is the place to find gift ideas. 54% of 18-34s say social media is there first port of call, while 34% expect to find Mother’s Day inspiration on TikTok.