Valentine’s Day spending set to increase 14%, reaching a record breaking £990m

Alastair Lockhart

Wed Feb 09 2022

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This year spending stands to benefit as younger shoppers take advantage of the first restriction-free Valentine’s Day for a couple of years. 36% of us are planning to get involved in the event this year, rising to 61% among 18-24s.

With bars, restaurants and clubs open, the dating scene is well and truly back up and running, and our research suggests shoppers plan to take advantage. Spending on food, drinks, cards and jewellery are all due to gain, with flowers the only category where shoppers plan to spend less.

Shoppers plan to buy the usual gifts for their loved ones, with cards, chocolates, flowers and home-cooked meals most popular.

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