Britvic asked Savvy to transform its limited edition flavour, Glitter Berry, into the seasonal drink of choice for online shoppers. It wanted to attract younger adults with a cost-effective, trackable approach. Enter Harry the Party Pug
The results we have been seeing with this campaign are incredible.Erin McGettigen, Google FMCG account specialist
By seeding the video through a variety of media channels, including key social networks and 100,000s of personalised invites to bloggers, we ensured that Party Pug’s Golden Rules went viral.
The campaign was viewed over 13 million times, generating fantastic awareness and engagement with the brand throughout the festive period.
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