With one of the biggest film launches of 2016, Options secured the rights from Universal Studios for an on pack promotion across their full product range using the Bridget Jones’ Baby movie.
The competition and partnership was communicated on all Options packs, we created a London skyline design to bring to life the iconic film location. Entry details were placed on fix-a-form stickers directing shoppers to the competition microsite and this was supported with a highly targeted social media campaign.
Options sales experienced a 150% sales volume uplift as a result of the promotion through Tesco, Waitrose and Co-op combined with a 79% online entry rate.
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