Reebok and the NHL asked us to create an immersive and innovative fan experience to showcase the new ALL-star jersey at the 4-day Fan Fair event in Nashville.
In just 8 weeks we created a truly immersive 4D virtual reality ice hockey experience that placed fans at the heart of the action, garnering unprecedented positive feedback as well as extensive press, TV, PR and social media coverage for the brand.
The activity combined the possibilities of ground-breaking virtual reality technology with exceptional creativity and consumer insight to produce a truly immersive brand experience that was out of this world.
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