Mon 1st Aug 2022
Share this article
For football fans and non-football fans alike, The Lionesses’ triumphant win in the Euro’s 2022 final was a thrilling and record-breaking night for the nation. Now that some of the excitement has subsided, we take a moment to look at some of the key stats from Savvy’s most recent Shopper Panel research.
Almost half of all shoppers (47%) watched at least one match. While 40% of female shoppers watched a game, among males it was 59%.
We have seen interest in women’s football steadily increase especially in the past couple of years, with the Euros providing a substantial boost. 41% of all shoppers tell us that they are now interested in women’s football, rising to nearly half of males and 55% of households with young families.
When considering how the current success might shape interest in the future, it’s striking that three-quarters of shoppers believe the Euros was a turning point for women’s football more generally.
If you’re interested in Savvy’s research into calendar, cultural and trading events, please get in touch to find out more.
Let’s talk about what we can do for you.
Call us on:
Or send us an email at:
79-81 Borough Rd,
London. SE1 1DN.
15 - 17 High Court Lane,
The Calls, Leeds, LS2 7EU.
101 Avenue of the Americas,
8th Floor, New York, NY 1001.