Thu 12th Oct 2023
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According to the latest Shopper Panel research by Savvy, the UK market is set to see a 29% increase in Halloween retail sales, reaching an estimated £593.3 million. While high price inflation is a contributing factor, the market is also benefitting from a surge in demand for party food and drinks.
Last year, many consumers scaled back Halloween celebrations due to concerns over rising energy and food costs. However, this year paints a better picture. The timing of Halloween, coinciding with half-term holidays in many UK regions, is encouraging more people to organise parties. Data from Savvy indicates that young families are primarily driving this market growth.
Other key insights from Savvy’s research
Among those planning to celebrate Halloween:
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