Mon 31st Oct 2022
Share this article
Savvy’s recent Shopper Panel research (Oct 2022) shows the value of the Halloween market is set to fall by 7%. Increasing sales of spooky costumes looks insufficient to offset a decline in spending on food and drinks for parties. Savvy estimates the total value of the Halloween retail market to be £473.8m* in 2022.
While the cost of living crisis has supressed demand a little, the main reason for the decline is the tough comparative in 2021, which benefited from a post-COVID boost.
Key findings from Savvy’s research include:
If you’re interested in this or any of Savvy’s broader event research please get in touch.
* in 2022 Savvy changed the way it calculates market sizes to more accurately reflect the whole range of products bought by shoppers across all retail channels.
Let’s talk about what we can do for you.
Call us on:
Or send us an email at:
79-81 Borough Rd,
London. SE1 1DN.
15 - 17 High Court Lane,
The Calls, Leeds, LS2 7EU.
101 Avenue of the Americas,
8th Floor, New York, NY 1001.