Mon Oct 31 2022
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Savvy’s recent Shopper Panel research (Oct 2022) shows the value of the Halloween market is set to fall by 7%. Increasing sales of spooky costumes looks insufficient to offset a decline in spending on food and drinks for parties. Savvy estimates the total value of the Halloween retail market to be £473.8m* in 2022.
While the cost of living crisis has supressed demand a little, the main reason for the decline is the tough comparative in 2021, which benefited from a post-COVID boost.
Key findings from Savvy’s research include:
If you’re interested in this or any of Savvy’s broader event research please get in touch.
* in 2022 Savvy changed the way it calculates market sizes to more accurately reflect the whole range of products bought by shoppers across all retail channels.
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