As a result of the adoption of smartphones, social media and broader technological advancements coupled with the rise of Generation Y as a group of shoppers, the shopper path to purchase has fundamentally been reshaped.
Never has there been a faster pace of change in our industry. Grocery volume sales are stagnant and retailers' profit margins are under pressure. At the same time retailers are taking more control of their store environments as they seek to differentiate from their competitors.
Shopper behaviour too is fundamentally shifting. Media consumption and sources of brand influence are fragmenting as a result of technology, particularly social media and smartphones. The pace of change is set to accelerate and there are important implications and opportunities for brands.
We have taken a deep dive into understanding the digital behaviours of 1,000 UK shoppers. To hear the findings from our proprietary Savvy Shopper Panel, discover how changing shopper behaviour will impact your shopper marketing strategy and how to drive creative solutions to address this change, get in touch.
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