adidas was set to revolutionise the sportswear category. But they needed sales staff to fully appreciate the difference their pioneering cooling technology would make. So we brought them project climachill
Retail teams across the country were invited to a high-energy trade event designed to educate, excite and inspire. In temperature-controlled environments, and with the help of gold medallist Jessica Ennis-Hill and Sky Sports presenter Charlie Webster, we immersed 76 delegates in a multi-faceted climachill experience.
Team-based activities reinforced climachill’s technologies and performance benefits, specialist cameras highlighted its heat control capabilities and tutorials presented retail best practice.
Feedback showed the event was extremely successful in generating positive feeling regarding the brand and the technology. And delegates also left with comprehensive trade packs to enable them to share the climachill story with colleagues and customers.
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