adidas locker access AR IOS/ANDROID APP

The new NHL hockey season sees adidas take over from Reebok as the sponsor for the league. adidas is not a recognised brand within the sport, meaning establishing the brand as an expert within the world of hockey is their focus moving forward.

By purchasing an authentic adizero, the most futuristic team jersey to hit the market, adidas wanted to reward fans with content that is exclusive to them. Locker Access was designed and developed as an app that works to authenticate all 31 individual team jerseys, via smart tags, on the adizero’s sold across North America. Locker Access grants a behind the scenes look at the league with never seen before footage.