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adidas #MyGirls Activation

adidas wanted us to bring together sport, street and style in a fresh new look for the women’s SS14 campaign. We achieved this while leveraging the brand’s #mygirls story and guiding women on their shopper journey

Savvy produced a high impact window concept, toolkit and digital suite, using the #mygirls adidas.com app and adidas Women Instagram content as creative inspiration. The POS package was fully tailored for each retailer, with creative executions aligning with individual account buy-in, to ensure maximum resonance with their shoppers.

Displaying fits and supports on rotating cubes alongside a simple sizing guide helps women make the right choice for their fitness regime.

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