Sorry, your web browser isn't supported

You can still browse our site, but you may not be able to access all of our content. You may also see glitches and bugs. We recommend you upgrade to the latest version of one of these fine browsers.

adidas #MyGirls Activation

adidas wanted us to bring together sport, street and style in a fresh new look for the women’s SS14 campaign. We achieved this while leveraging the brand’s #mygirls story and guiding women on their shopper journey

Savvy produced a high impact window concept, toolkit and digital suite, using the #mygirls app and adidas Women Instagram content as creative inspiration. The POS package was fully tailored for each retailer, with creative executions aligning with individual account buy-in, to ensure maximum resonance with their shoppers.

Displaying fits and supports on rotating cubes alongside a simple sizing guide helps women make the right choice for their fitness regime.

More of our work