adidas Originals launched its new Tubular shoe designs at Paris Fashion week with a spectacular live performance from athletic freerunners.
We were challenged to capture the event and create a memorable virtual reality experience. Using two 360° camera rigs, we captured multiple viewpoints of the freerunners moving fluidly through the multi-layered set, along with exclusive backstage footage to create an immersive and engaging edit specifically produced for the Samsung Gear VR headset.
This virtual reality experience was presented for the first time to VIP guests at Berlin Fashion Week, where retail partners, colleagues and the public were instantly transported and fully immersed in the Paris show.
Published VR makes virtual reality experiences accessible to consumers through global reach platforms.
Designed, created and exported to work on any VR device, published VR is amplified through global reach platforms like MilkVR, Youtube 360 video and Steam.
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