adidas x LEGO® AW’22

Savvy worked with adidas to create a global campaign for one their biggest collabs to date. Partnering with LEGO®, they were launching a colourful dual-branded clothing line for AW’22, celebrating the heritage and personality of both brands.

We took our concept — the world is your playground — on location, shooting content in Cape Town, South Africa, to capture the fun and freedom of kids’ imaginations. After blending real-life photography and video footage with CGI, we created print and digital assets, then built retail toolkits to drive global sales online, in-store, social and paid media.