Ainsley Harriot Campaign

Symington’s challenged Savvy to revive the Ainsley Harriott Foods brand and increase sales. We made it our mission to entice new and existing customers into an irresistible world of flavour.

We covered all bases, with a campaign that included 10 national press adverts, retail POS, a Like Us, Try Us Facebook app and in-store cooking demonstrations from Ainsley Harriott himself.


Social sampling

Key to the success of this campaign was our Like Us, Try Us sampling app, which enabled users to get a free sample by liking the Ainsley Harriott Facebook page.

With nearly 10,000 new Facebook likes and 4,000 samples distributed in a matter of days, the figures speak for themselves.

More of our work

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