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We created the viral video Party Pug's Golden Rules, a step-by-step guide of how not to ‘bomb’, but ‘sparkle’, at the Christmas office party. From concept to scripting, production and promotion, Savvy managed the entire campaign, with outstanding results.
The results we have been seeing with this campaign are incredible.
Erin McGettigen, Google FMCG account specialist
By seeding the video through a variety of media channels, including key social networks and 100,000s of personalised invites to bloggers, we ensured that Party Pug’s Golden Rules went viral.
The campaign was viewed over 13 million times, generating fantastic awareness and engagement with the brand throughout the festive period.
year-on-year sales uplift in Ocado
intended to buy after watching
campaign views
The campaign results have smashed every KPI we set, setting the benchmark for online shopper marketing campaigns within the business. This will change the way we go to market online.
Natalie Williams, customer activity manager, Britvic
