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Britvic Glitterberry Viral Campaign

Britvic asked Savvy to transform its limited edition flavour, Glitter Berry, into the seasonal drink of choice for online shoppers. It wanted to attract younger adults with a cost-effective, trackable approach. Enter Harry the Party Pug

We created the viral video Party Pug's Golden Rules, a step-by-step guide of how not to ‘bomb’, but ‘sparkle’, at the Christmas office party. From concept to scripting, production and promotion, Savvy managed the entire campaign, with outstanding results.

The results we have been seeing with this campaign are incredible.

Erin McGettigen, Google FMCG account specialist

The campaign was viewed over 13 million times, generating fantastic awareness and engagement with the brand throughout the festive period.

year-on-year sales uplift in Ocado

intended to buy after watching

campaign views

The campaign results have smashed every KPI we set, setting the benchmark for online shopper marketing campaigns within the business. This will change the way we go to market online.

Natalie Williams, customer activity manager, Britvic

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