Sorry, your web browser isn't supported

You can still browse our site, but you may not be able to access all of our content. You may also see glitches and bugs. We recommend you upgrade to the latest version of one of these fine browsers.

Budweiser Better World

To reinforce the nation’s anti-drink & drive attitude, particularly over the festive period, Budweiser, with the help of Uber and the department for transport, launched a campaign to give consumers a free ride home on Christmas Eve. By picking up a code from Budweiser.co.uk everyone was able to get a free ride home throughout December

The campaign was supported by an unforgettable television advert featuring the vivacious Helen Mirren and a BTL communications plan which featured in both wholesale and on-trade channels across the country.

The campaign resulted in over 2,000 consumers getting home safely on Christmas Eve using their free Uber, 1,000 on-trade POCM kits implemented nationwide and nearly 7,000 car key fobs distributed by brand ambassadors to drive awareness.

More of our work