Sorry, your web browser isn't supported

You can still browse our site, but you may not be able to access all of our content. You may also see glitches and bugs. We recommend you upgrade to the latest version of one of these fine browsers.

Compeed: A Handbag Essential

Compeed launched their new ATL campaign "Unstoppable You", which aimed to showcase how women can live life to the full without worrying about life's little annoyances.

With the key summer period approaching, we were tasked with creating a campaign that would build brand love and relevance whilst driving trial of the product amongst non-specialist plaster users.

The brand wanted to reiterate the benefits of using Compeed over own labeland our Savvy shopper panel insight told us that once people try Compeed, they love it.

We designed a Compeed sampling mailer featuring a free product sample and a MONP coupon for customers to redeem in store. The design was inspired by a 'handbag essentials' concept, inspiring consumers to see Compeed as the go-to handbag essential.

Over 100,000 mailers were distributed throughout London, Meridian (Southern) and the North West, with 78% of recipients saying that they were more likely to purchase the product as a result of receiving the sample.

More of our work