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With the key summer period approaching, we were tasked with creating a campaign that would build brand love and relevance whilst driving trial of the product amongst non-specialist plaster users.
The brand wanted to reiterate the benefits of using Compeed over own labeland our Savvy shopper panel insight told us that once people try Compeed, they love it.
We designed a Compeed sampling mailer featuring a free product sample and a MONP coupon for customers to redeem in store. The design was inspired by a 'handbag essentials' concept, inspiring consumers to see Compeed as the go-to handbag essential.
Over 100,000 mailers were distributed throughout London, Meridian (Southern) and the North West, with 78% of recipients saying that they were more likely to purchase the product as a result of receiving the sample.