Dark Nights Perfect Whisky

Insight highlighted that shoppers find the whisky category confusing and difficult to navigate. As a result, consumers often play it safe and revert back to brands they have previously bought, or brands that they feel are widely popular and are therefore a ‘safe’ choice.

To showcase Pernod Ricard’s Whisky portfolio, we created a multi-product landing page on Amazon. The page was designed to draw shoppers in by encouraging them to navigate their way through a decision tree process. Along the way consumers were able to select the whisky that best suited them based on brand positioning and tasting notes. This allowed shoppers to navigate quickly and easily to find the whisky most relevant for their tastes and occasion.