Fire and Smoke Experiential Roadshow

Fire & Smoke range of deli and pre-packed meats landed into the UK in 2016. In a mainly own label led category, Fire & Smoke is a little different, being smoked over oak wood chips and then fire-grilled to produce a quality product with a distinctive “deep south” taste.

To launch the range, Fire & Smoke planned a 10 location roadshow around London and came to Savvy to help them execute the activity in the most impactful way. We developed the campaign concept, creative for the van, supporting brand awareness collateral and MONP coupons as well as a highly targeted digital activity across Facebook and Instagram. A social media campaign was implemented to ensure brand and event awareness and to engage with the target audience across the platform they use the most.

Kerry Foods

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