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The competition and partnership was communicated on all Options packs, we created a London skyline design to bring to life the iconic film location. Entry details were placed on fix-a-form stickers directing shoppers to the competition microsite and this was supported with a highly targeted social media campaign.
Options sales experienced a 150% sales volume uplift as a result of the promotion through Tesco, Waitrose and Co-op combined with a 79% online entry rate.
