LC__CC

Le Col is one of the world’s biggest cycling brands. Born from one pro-rider’s push to create the best performance cycling apparel and a belief that cyclists should be backed for riding further and faster by a community of like-minded riders.

They found themselves at an exciting point in their brand story with steady growth in customer numbers and more people becoming active and passionate cyclists.

Heading into a new season with a continued focus on growth, they wanted shift their commitments to the cycling community up a gear — finding new ways to bring their brand values to life.

So we embarked on an ambitious journey to create the most rewarding club in cycling with a pioneering loyalty programme for cyclists that would recognise all their hard work in the saddle.

Using Strava’s own API, we connected members of LC__CC, via the Le Col website to their personal Strava account allowing them to earn Rewards For Riding points for every km they ride.

Using any smart device, we can track riders’ stats, like speed, distance or elevation and grant rewards based on their daily activity or conscious engagement with the brand.

We were delighted to sprint across the finish line and celebrate winning the Best Digital Product at the 2023 Alliance of Independent Agencies at MAD//FEST.

Get in touch if you want to find out more about this award-winning project.