Lipton Ice Tea Mobile Campaign
Lipton Ice Tea wanted to increase sales of 500ml bottles in Sainsbury’s Local stores. With insight that told us the drink sold best in summer, we devised a highly targeted mobile campaign that made the most of the hot weather
We created a database of the brand’s target customers of 18-24 year olds and texted them when they were within walking distance of a Sainsbury’s Local. When the temperature rose above 18 degrees the content of the message changed, encouraging shoppers to cool off with a Lipton’s Ice Tea.
Bullseye!
By targeting shoppers in the right demographic with a higher propensity to buy, close to the store, with messages tailored to the temperature, we were able to achieve excellent conversion rates.
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