This new innovative way of displaying content in interactive, bite size modules made the hub-style site the perfect platform to re-engage Morrisons shoppers with its Fresh offering.
The Fresh Hub provides quick hits of Instagram-style inspiration, all of which link seamlessly with the shopping experience on Morrisons.com or relevant competitions, making sure everything ties back into Fresh.
The Hub’s templated format means it’s easy and cost effective to update with new content to keep consumers engaged, while interactive elements allow users’ eyes to linger long enough to digest the information properly.
The Hub meant we were able to start long-term conversations with shoppers and prove Morrisons’ expertise in all things Fresh. Savvy delivered every step of the experience through design, build and generating brand new content. Watch this space for the next exciting phase.