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Snapchat was a fairly new platform to Morrisons, giving Savvy the chance to perfectly utilise this channel during the Ball. The sponsorship enabled Savvy and therefore Morrisons the chance to capture exclusive backstage content as well as photographing celebrities on the red carpet along with teasers on what was coming up.
The social response was fantastic with over 480k impressions from Twitter alone and a higher than weekly average interaction rate.
Through the experiential Christmas Village activity, an Instagram competition was launched for shoppers to post a photo of themselves engaging with the Village and using the #Pudpod. Within the VIP room, Savvy produced a giant edible Morrisons Ginger Bread House – this generated great interest with celebs, resulting in it receiving the most posts on Instagram over the weekend.
clicks on Twitter
retweets from a celeb tweet to Morrisons as a direct result of being there on the night
views on snapchat story