Now That's Jammie

Now That's Jammie is Jammie Dodgers' first social media campaign aiming to convert the brand's positive nostalgia into everyday relevance. The campaign celebrates the mums and dads that are simply just getting away with parenting; those that are truly Jammie.

We developed a year-long social marketing campaign, placing Jammie Dodgers shoppers at the heart, targeting young families.

Using a range of stop-motion videos, the Now That's Jammie campaign strikes a chord with parents through real-life parenting situations, providing parents with Jammie solutions to get them through. Publishing the videos through a paid-promoted Facebook campaign allowed us to target Jammie Dodgers key shoppers during relatable parenting circumstances as well as major shopping occasions such as Halloween, Christmas and Valentine's Day.

The Now That's Jammie campaign is estimated to reach 6 million Facebook users and actively engage 2 million shoppers. Controlled tests will allow us to monitor sales uplifts as a result of social campaign.