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You can still browse our site, but you may not be able to access all of our content. You may also see glitches and bugs. We recommend you upgrade to the latest version of one of these fine browsers.
In just 8 weeks we created a truly immersive 4D virtual reality ice hockey experience that placed fans at the heart of the action, garnering unprecedented positive feedback as well as extensive press, TV, PR and social media coverage for the brand.
The activity combined the possibilities of ground-breaking virtual reality technology with exceptional creativity and consumer insight to produce a truly immersive brand experience that was out of this world.
