You can still browse our site, but you may not be able to access all of our content. You may also see glitches and bugs. We recommend you upgrade to the latest version of one of these fine browsers.
Using consumer and retailer insight, we created the ASDA specific Richmond Summer of Sport on-pack promotion. This competition ran for 9 weeks across the Richmond range, giving away thousands of prizes that fit in with ASDA’s corporate strategy and priorities, during the summer months. We designed the pack takeover creative, supporting retailer media, entry page on ASDA.com, ensuring that there was maximum standout in a highly competitive category during the summer period, as well as managing the logistics of the activity from concept to prize fulfilment.
Although the competition was no purchase necessary, the promotion had a positive impact on sales resulting in a 120% sales uplift YOY. With an unprecedated amount of entries through the ASDA win website, this is one of Richmond’s most successful promotions to date.