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We covered all bases, with a campaign that included 10 national press adverts, retail POS, a Like Us, Try Us Facebook app and in-store cooking demonstrations from Ainsley Harriott himself.
Key to the success of this campaign was our Like Us, Try Us sampling app, which enabled users to get a free sample by liking the Ainsley Harriott Facebook page.
With nearly 10,000 new Facebook likes and 4,000 samples distributed in a matter of days, the figures speak for themselves.
extra sales on Tesco.com
samples distributed
new Facebook likes