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Ainsley Harriott Campaign

Symington’s challenged Savvy to revive the Ainsley Harriott Foods brand and increase sales. We made it our mission to entice new and existing customers into an irresistible world of flavour

We covered all bases, with a campaign that included 10 national press adverts, retail POS, a Like Us, Try Us Facebook app and in-store cooking demonstrations from Ainsley Harriott himself.

With nearly 10,000 new Facebook likes and 4,000 samples distributed in a matter of days, the figures speak for themselves.

extra sales on Tesco.com

samples distributed

new Facebook likes

More of our work