You can still browse our site, but you may not be able to access all of our content. You may also see glitches and bugs. We recommend you upgrade to the latest version of one of these fine browsers.
We covered all bases, with a campaign that included 10 national press adverts, retail POS, a Like Us, Try Us Facebook app and in-store cooking demonstrations from Ainsley Harriott himself.
Key to the success of this campaign was our Like Us, Try Us sampling app, which enabled users to get a free sample by liking the Ainsley Harriott Facebook page.
With nearly 10,000 new Facebook likes and 4,000 samples distributed in a matter of days, the figures speak for themselves.
extra sales on Tesco.com
new Facebook likes