The London Essence Co.

We led the support plan for the launch of Britvic’s new premium range of mixers, which boasts unique, elegant flavour profiles that allow the true flavour of the spirits to come through. The brand needed a website and distinctive suite of sell-in materials for the on-trade to communicate this NPD.

We were briefed to develop a look & feel across all touchpoints, launching the brand via a beautiful website londonessenseco.com and bespoke presentation boxes containing items such as product samples, branded bar blades, brand brochures and miniature bottles of spirits.

These items provided the theatre at launch events and inspired the on trade members about Britvic’s new premium range. In addition, minimalistic gift bags were distributed directly to key opinion leaders to engage the most influential members of the trade.

Client
Britvic
Deliverables

The campaign was hailed a success, providing premium spirits with a credible soft drink partner. Success continues with the brand assets now being used to inspire international trade members through the launch The London Essence Co. on an global scale.

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