We were briefed to develop a look & feel across all touchpoints, launching the brand via a beautiful website londonessenseco.com and bespoke presentation boxes containing items such as product samples, branded bar blades, brand brochures and miniature bottles of spirits.
These items provided the theatre at launch events and inspired the on trade members about Britvic’s new premium range. In addition, minimalistic gift bags were distributed directly to key opinion leaders to engage the most influential members of the trade.
The campaign was hailed a success, providing premium spirits with a credible soft drink partner. Success continues with the brand assets now being used to inspire international trade members through the launch The London Essence Co. on an global scale.
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