Sorry, your web browser isn't supported

You can still browse our site, but you may not be able to access all of our content. You may also see glitches and bugs. We recommend you upgrade to the latest version of one of these fine browsers.

Warburtons Freshness

Warburtons' research highlighted that when purchasing wrapped bread, freshness was the key deciding factor.

Their strategy was therefore to promote the fresh and quality credentials that went hand in hand with their tradition and values, communicated through an £18 million ATL campaign, starring Sylvester Stallone.

We took the strategic thinking and developed impactful and engaging shopper activity that had synergy with the ATL campaign, but used tighter, targeted messaging to drive conversion and purchase, as well as a reason to believe.

The resulting activity, a memorable, integrated campaign that wove the insight and strategy across all shopper touchpoints, increasing brand awareness, talkability and quality perception with both existing and new customers.

More of our work